K-pop: how South Korea turned round its music scene | Media | guardian.co.uk

South Korean music has, traditionally, never been on the radar of major labels and publishers. Being one of the most technologically advanced countries in the world (out of a population of 48.6 million, 39.4 million use the internet), the country’s music industry suffered from rampant piracy for most of the past decade.

There was little revenue to be collected internally, and there wasn’t much demand for Korean artists outside the territory. Though Universal Music Group opened an office in the country over a decade ago, the only local artists it would invest in were classical ones.

article: K-pop: how South Korea turned round its music scene | Media | guardian.co.uk.

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